Three Days in Saint-Tropez: The People Behind Our First LOLA Shoot

An image only ever shows a fragment. A terrace, a pool, people on a yacht. What happens outside the frame usually remains invisible: the coordination, the attention, the many people working together on that one moment.

For our first audiovisual project, the LOLA team travelled to Saint-Tropez. Three days, a villa, a garden with a pool, the beach and a yacht as locations. On board: direction, assistants, camera crew and models. Our aim was to translate the world of LOLA into moving images – with everything that belongs to it: warmth, freedom, sensuality and the desire to spend time together.

It turned into three intense working days. And an experience in which the people behind the images mattered just as much as the images themselves.

How do you bring the LOLA feeling in front of the camera?

An aperitif can be poured. A feeling needs more space.

At LOLA, Orange, Lemon and Lime each have their own character. Together, they belong to a world in which summer is a mood: taking your time, staying curious, experiencing a moment consciously. For our first shoot, we wanted to give this world a visible form.

That starts a task that goes beyond choosing beautiful backdrops. How do people work together in a shot? What does their surrounding tell? How do you create a scene that conveys closeness while still leaving room for the viewer’s own imagination?

Saint-Tropez provided the setting for these questions. The place belongs to the Mediterranean world that inspires LOLA Orange. This is where the team came together to create content for the brand. The different personalities of our aperitifs were the starting point for a shared visual world.

What should later look effortless first requires very precise decisions. That was exactly what made this project so appealing: following a clear idea while staying open to the people who help shape it.

Who is behind the images?

In a finished image, we usually see the people in front of the camera. This project involved many more perspectives.

The director brought a view of the whole scene. The camera crew translated this vision into images. The assistants supported the workflow, while the models gave the scenes expression through their presence and interplay. Different tasks that only form a whole together.

Over three days, this team worked on making LOLA visible. Different personalities, ways of working and ideas came together. That is exactly what made the collaboration so valuable: each person brought something that a backdrop alone could never replace.

A production is always also an exercise in paying attention to one another. Those in front of the camera need orientation. Those behind it need to pay attention to what is taking shape in the frame. And every shared decision changes the result a little.

For us, this collaboration is part of the story behind the footage. It is part of what we want to show when we talk about the world of LOLA.

Three days, four locations: impressions from the first LOLA shoot in Saint-Tropez.

Villa, beach and yacht: one shared feeling in different places

The villa, the garden with its pool, the beach and the trip on a yacht gave the project different spaces. Each offered a different view of being together.

A villa creates a more personal setting. The garden and pool open it up to the outdoors. On the beach, the landscape comes more to the fore. On the yacht, the journey itself becomes part of the experience.

For our visual world, this offered a wonderful opportunity: to look at the same brand idea in different situations. Sometimes closer and quieter, sometimes more open, with more space. This allowed scenes to emerge that capture different sides of LOLA and still belong together.

The yacht was a special backdrop. It earns its place in the story through the people who worked and spent time together there. An extraordinary place can attract attention. What makes a scene personal happens between those who shape it.

An aperitif can be poured. A feeling needs more space.

How much work goes into a carefree moment?

Looking at finished campaign images, you see the result of many decisions at once. The path there is less direct.

A scene needs a framework. People, camera and surroundings have to come together. When shooting in several locations, there is also the coordination of the individual workflows. That requires concentration – even when the images are later meant to convey calm and ease.

Our three days in Saint-Tropez were shaped by this shared effort. The team worked intensively to create natural scenes that carry the character of LOLA. At the same time, experiencing the places together and the encounters within the team were part of the experience.

Both may be visible in the story: the work and the joy in what comes out of it. A look behind the camera in particular shows how much attention can go into a seemingly simple shot.

For us, this also connects to the aperitif moment: a fitting setting gives people space. It doesn’t have to direct every movement. It can be an invitation to join in and share time together.

What remains when the camera stops rolling?

After these three days, LOLA had footage for its first audiovisual appearance. At the same time, the team had shared an experience that went beyond the images.

People with different tasks had worked together on one vision. The brand gained more expression, and everyone involved took personal encounters and memories home with them. The idea of unforgettable moments became tangible for the team, too, during the project.

Perhaps that is exactly what makes this first shoot special. We wanted to show what LOLA feels like. That took places, images and a shared direction. But above all, it took people who bring this vision to life.

When you see the footage from Saint-Tropez, this story is part of it: three days of work, different personalities and many contributions to one shared result.

A fragment of it fits into an image. The rest belongs to the people behind it.

How we imagine hospitality when no camera is rolling is told in our LOLA Story “Can You Read My Taste?”